Achieve: Corp Communications

brand identity / graphic design / Illustration

 

Achieve is a leading digital personal finance company, built to help people. They help everyday people move from struggling to thriving by providing innovative, consumer-based financial solutions.

As a designer on the Corp Communications of Achieve, a new logo following a suite of brand pieces was introduced in 2022 and as a designer, I helped bring forth their new brand through digital and print needs in a refreshingly human way. Achieve’s members come first and the design must embody the human aspect that tells a story. Below are various designs for internal and external assets. Internal mediums cover anything from newsletters, slack notifications, human resource documents, collateral to office monitors for employees to external mediums that cover anywhere from social campaigns, billboards, marketing ads, blog articles, digital ads, etc.

Within the Corp Communications team, I also worked with the brand + product team to create Achieve’s customized brand illustration style.

TEAM

Rebecca Mok, Art director Sarah hubbard, Copywriter
aly cotrina, copywriter
Lindsey baker, social media manager
Elyas beria, illustrator
Elise Brown, Lead Illustrator

ROLE

Corp Comms Visual Designer

 

Insight Consumer Social Graphics

As the Corp Communications designer, I explore all our insights into consumer financial challenges, backed by solid data from the Achieve Center for Consumer Insights. Below are variations of designs. Once the illustration style got approved I started to lean more into copy-focused graphics with supporting illustrations to drive more brand awareness.

 

Achieve Pride Social Campaign Graphics

 

Illustration System

Worked alongside the brand and product team to spearhead Achieve’s illustration system. The project first took place in 2022 and was officially launched in 2024. The illustration library covers a variety of styles and sizes between icons, emblems, pictograms, and hero images. The illustration system is a never-ending beast, it grows as time passes and have since then added a contract illustrator to evolve each illustration into the next bigger stage.

 
 
LET’S CONNECT
LET’S CONNECT

READY for A NEW DESIGN with a SMALL POTION OF MAGIC ON IT?